Work

Impact of Athletic Endorsements on Consumers Purchase Intentions

Year: 2009

Type: article

Author: Karla Juliane Renton

Institution: Florida State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1562357742

FWCI:

Cites: 173

Cited by: 4

Related to: 10