Work

The Strategic Functions of Advertising Agencies in China: A Networking Perspective

Year: 1996

Type: article

Source: International Journal of Advertising

DOI: 10.1111/j.0265-0487.1996.00024.pp.x

Authors: Sherrif T.K. Luk, Leslie S.C. Yip

Institution: Hong Kong Polytechnic University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1562658404

FWCI: 1.226

Cites: 16

Cited by: 8

Related to: 10