The Impact of Service Quality and Customer Satisfaction on Customer Retention in the Indian Banking Industry: An empirical analysis.
Year: 2011
Type: article
Study design: Observational Study
Authors: J Gopalakrishnan, Bibekananda Mishra, Varun Gupta
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1562674941
