Work

Designing Competitive Service Models

Year: 2011

Type: book-chapter

Source: Service science: research and innovations in the service economy

DOI: 10.1007/978-1-4419-8321-3_5

Authors: Veronica Martinez, Trevor Turner

Institution: Cranfield University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1563188470

FWCI: 3.274

Cites: 19

Cited by: 10

Related to: 10