Work

Marketing communication : principles and practice

Year: 2002

Type: book

Source: Routledge eBooks

Author: Richard J. Varey

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1563243757

FWCI: 2.849

Cites: 5

Cited by: 87

Related to: 10