Work

Impact of the Gender of Celebrity Athlete Endorser on Consumers of Athletic Shoes

Year: 2005

Type: article

Author: Yuko Sawatari

Institution: Florida State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1564213336

FWCI: 0.991

Cites: 59

Cited by: 3

Related to: 10