Work

Commercial Sponsorship - The Development of Understanding

Year: 1999

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-01-01-1999-b003

Author: Tony Meenaghan

Institution: University College Dublin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1564453111

FWCI: 11.06

Cites: 3

Cited by: 48

Related to: 10