Work

How source credibility and message claims interact in determining advertising effectiveness

Year: 2000

Type: article

Source: Florida International University Digital Commons (Florida International University)

Author: Marisa Guillama

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1564533584

FWCI:

Cites:

Cited by: 2

Related to: 10