Work

Effects of In-Game Virtual Direct Experience (VDE) on Reactions to Real-World Brands

Year: 2015

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2015.1021503

Authors: Frank E. Dardis, Mike Schmierbach, Lee Ahern, Julia Fraustino, Saraswathi Bellur, Sean Brooks, Jared Johnson

Institutions: Pennsylvania State University, West Virginia University, University of Connecticut

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1564671536

FWCI: 3.312

Cites: 50

Cited by: 20

Related to: 10