Work

Ansätze zur Erfassung und Entwicklung der Markenidentität

Year: 2005

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-4541-9_4

Authors: Franz-Rudolf Esch, Tobias Langner, Jan Eric Rempel

Institutions: Justus-Liebig-Universität Gießen, EBS University of Business and Law, University of Wuppertal

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W156497821

FWCI: 9.908

Cites: 13

Cited by: 44

Related to: 10