Work

Consumer involvement and marketing in Africa: some directions for future research

Year: 2012

Type: article

Source: International Journal of Consumer Studies

DOI: 10.1111/j.1470-6431.2012.01096.x

Author: Ayantunji Gbadamosi

Institution: University of East London

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1564995256

FWCI: 1.827

Cites: 76

Cited by: 21

Related to: 10