Work

Making online products more tangible and likeable: The role of local presence as product presentation mechanism

Year: 2013

Type: report

Abstract: The role of local presence as product presentation mechanism

Source: Data Archiving and Networked Services (DANS)

Authors: Tibert Verhagen, Charlotte Vonkeman, Frans Feldberg, Pløn W. Verhagen

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1565885676

Cites: 73

Cited by: 4

Related to: 10