Work

Mail Order Direct Marketing in the United States and the United Kingdom

Year: 1999

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(97)00239-7

Authors: Michelle A Morganosky, John Fernie

Institutions: University of Illinois Urbana-Champaign, University of Illinois System, University of Stirling

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1566255917

FWCI: 1.365

Cites: 7

Cited by: 6

Related to: 10