Work

Calculating Customer Lifetime Value (CLV): Theory and Practice

Year: 2003

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-99328-1_12

Authors: Paul Andon, Jane Baxter, Graham Bradley

Institution: UNSW Sydney

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1566385427

FWCI: 8.945

Cites: 17

Cited by: 14

Related to: 10