Work

Value Congruence in the Services Context: Developing and Maintening Consumer-Brand Relationships

Year: 2008
Type: dissertation
Abstract: Contains fulltext : 68976.pdf (Publisher’s version ) (Open Access)
Author: J. Zhang
Language: English
Subfield: Marketing
Open Access status: green
OpenAlex ID: W1566501951
Cites: 194
Cited by: 1
Related to: 10