Work

The Role of Retail Competition, Demographics and Account Retail Strategy as Drivers of Promotional Sensitivity

Year: 2003

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.331541

Authors: Peter E. Rossi, Sanjay K. Dhar, Peter Boatwright

Institutions: University of California, Los Angeles, University of Chicago, Carnegie Mellon University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: University of Chicago

OpenAlex ID: W1566738964

Cites: 37

Cited by: 17

Related to: 10