Work

Investigating the impact of international cosmetics advertising in China

Year: 2004

Type: article

Study design: Observational Study

Source: International Journal of Advertising

DOI: 10.1080/02650487.2004.11072889

Authors: Bradley R. Barnes, Philip J. Kitchen, Graham Spickett-Jones, Qionglei Yu

Institutions: University of Leeds, University of Hull

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1566748764

FWCI: 1.237

Cites: 12

Cited by: 16

Related to: 10