Work

An artificial neural net attraction model (ANNAM) to analyze market share effects of marketing instruments

Year: 2001

Type: article

Source: Schmalenbach Business Review

DOI: 10.1007/bf03396882

Author: Harald Hruschka

Institution: University of Regensburg

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1567408346

FWCI:

Cites: 35

Cited by: 13

Related to: 10