Work

A History of the Media Industry's Self-Regulation of Comparative Advertising

Year: 2011

Type: article

Source: Journalism History

DOI: 10.1080/00947679.2011.12062850

Authors: Fred Beard, Chad Nye

Institutions: University of Oklahoma, Keene State College

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1567417235

FWCI: 3.711

Cites: 12

Cited by: 11

Related to: 10