Work

Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

Year: 2001

Type: book

Authors: Jerry Wind, Vijay Mahajan, John Hagel

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1568287736

FWCI: 6.087

Cites:

Cited by: 84

Related to: 10