Work

Consumer cynicism: developing a scale to measure underlying attitudes influencing marketplace shaping and withdrawal behaviours

Year: 2015

Type: article

Source: International Journal of Consumer Studies

DOI: 10.1111/ijcs.12191

Authors: Amanda E. Helm, Julie Guidry Moulard, Marsha Richins

Institutions: Xavier University of Louisiana, Louisiana Tech University, University of Missouri

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Association for Consumer Research

OpenAlex ID: W1568345322

FWCI: 12.42

Cites: 33

Cited by: 118

Related to: 10