Work

Marketing: Basic concepts and decisions

Year: 1977

Type: book

Authors: William M. Pride, O. C. Ferrell

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1568582155

FWCI: 3.426

Cites:

Cited by: 112

Related to: 10