Work

Marketing metrics: the definitive guide to measuring marketing performance

Year: 2010

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.48-0373

Author: Farris, Paul W.

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1568657496

Cites:

Cited by: 527

Related to: 10