Work

Kundenzufriedenheit und Kundenwert

Year: 2009

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-8051-9_11

Authors: Heinz K. Stahl, Hans H. Hinterhuber, Stephan A. Friedrich von den Eichen, Kurt Matzler

Institutions: Vienna University of Economics and Business, Universität Innsbruck, Malik Management (Switzerland)

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1568754339

FWCI: 8.093

Cites: 24

Cited by: 22

Related to: 10