Work

Moderator Roles of Interpersonal Effects on the Influence of Consumer Ethnocentrism on Intention to Buy Foreign Products: A Cross Cultural Testing

Year: 2011

Type: article

Study design: Observational Study

Source: DergiPark (Istanbul University)

Authors: Canan Eryiğit, Bahtışen Kavak

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1569171665

FWCI: 1.855

Cites: 53

Cited by: 9

Related to: 10