Work

Cross‐cultural advertising in Europe

Year: 1998

Type: article

Source: International Marketing Review

DOI: 10.1108/eum0000000004537

Authors: Jeryl Whitelock, Jean‐Christophe Rey

Institution: University of Salford

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1569502715

FWCI: 6.364

Cites: 19

Cited by: 44

Related to: 10