Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model
Year: 2014
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.20762
Authors: Eunjoo Cho, Ann Marie Fiore, Daniel W. Russell
Institutions: University of Arkansas at Fayetteville, Iowa State University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1569925815