Work

Marketing strategy, contextual factors and performance

Year: 2004

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500410525823

Author: Bishnu Sharma

Institution: University of the Sunshine Coast

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1570476137

FWCI: 6.185

Cites: 23

Cited by: 25

Related to: 10