Work

A Case for Customer Based Brand Equity Conceptualization Within Motivational Perspective

Year: 2011

Type: article

Source: Academy of Marketing Studies journal

Author: Abhilash Ponnam

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1570597242

FWCI: 1.392

Cites: 26

Cited by: 7

Related to: 10