Work

Using control groups to target on predicted lift: Building and assessing uplift model

Year: 2007

Type: article

Author: Nicholas J. Radcliffe

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W1570649553

FWCI: 1.177

Cites:

Cited by: 76

Related to: 10