Work

Consumption and Spirituality

Year: 2012

Type: book

Abstract: Continuing the compelling discourse set by CCT scholars, this chapter deepens the investigation on the relationship between religion and consumption in the unique cultural context of fashion. Focusing the attention on the profane consumption of the rosary, the Christian prayer instrument that has been revised and transformed by Dolce&Gabbana in a high-priced fashion accessory, we explore the contested practices and experiences of different consumers. Consumers’ voices unpack multiple forms of consumption of this object, and reveal its multifaceted nature materialized in its religious, polysemic and fashion meanings.

Source: Routledge eBooks

DOI: 10.4324/9780203106235

Authors: RINALLO, DIEGO, BORGHINI, STEFANIA, Gamossy G., Kozinets R. V.

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1570760416

FWCI: 8.663

Cites:

Cited by: 114

Related to: 10