Work

The effectiveness of environmental advertising: the role of claim type and the source country green image

Year: 2000

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2000.11104806

Author: Ricky Y.K. Chan

Institution: Hong Kong Polytechnic University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Climate action

Open Access status: closed

OpenAlex ID: W1570832658

FWCI: 1.245

Cites: 66

Cited by: 130

Related to: 10