Work

Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

Year: 2004

Type: book-review

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420410523867

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1571067755

Cites:

Cited by: 10

Related to: 10