Work

Incorporating An Affective Component To A Cognitive Model Of Brand Switching Barriers

Year: 2007

Type: article

Study design: Observational Study

Source: UTA ResearchCommons (University of Texas Arlington)

Author: Michael Richarme

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1571110219

FWCI:

Cites: 91

Cited by: 1

Related to: 10