Work

Innovation Management and Marketing in the High-Tech Sector: A Content Analysis of Advertisements

Year: 2014

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.2433961

Authors: Daniel Gerhard, Alexander Brem, Christian Baccarella, Kai-Ingo Voigt

Institution: Friedrich-Alexander-Universität Erlangen-Nürnberg

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W157135646

Cites: 31

Cited by: 9

Related to: 10