Succeeding through service innovation : a service perspective for education, research, business and government
Year: 2008
Type: report
Abstract: A White Paper based on Cambridge Service Science, Management and Engineering Symposium (July 2007); The consultation process (October – December 2007).
Source: University of Warwick
Authors: Kevin Bishop, Greg Bolan, David Bowen, Chris Cromack, Steve Evans, Raymond P. Fisk, Walter Ganz, Mike Gregory, Robert Johnston, Jos Lemmink, Christopher Lovelock, Michael Lyons, Michael Macaulay, Duncan McFarlane, Larry Menor, Larry Neely, Grangjie Ren, Scott Sampson, Jim Spohrer, Philip Stiles, Steve Street, Paul Tasker, Jonathan Throssell, Steve Vargo
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1571446492