Work

Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise

Year: 2014

Type: article

Source: Internet Research

DOI: 10.1108/intr-02-2013-0018

Authors: Hye-Jin Paek, Elizabeth Taylor Quilliam, Sookyong Kim, Lorraine J. Weatherspoon, Nora J. Rifon, Mira Lee

Institutions: Hanyang University, Michigan State University, Chung-Ang University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Zero hunger, Good health and well-being

Open Access status: closed

OpenAlex ID: W1571655962

FWCI: 20.26

Cites: 37

Cited by: 35

Related to: 10