Work

The effect of electronic word of mouth on brand image and purchase intention

Year: 2012

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634501211231946

Authors: Mohammad Reza Jalilvand, Neda Samiei

Institutions: University of Tehran, University of Isfahan

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1572680973

FWCI: 49.58

Cites: 59

Cited by: 755

Related to: 10