Work

Sporting event personality: scale development and sponsorship implications

Year: 2012

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-14-01-2012-b005

Authors: Hyung-Seok Lee, Chang-Hoan Cho

Institutions: University of North Florida, Yonsei University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1573104616

FWCI: 10.02

Cites: 53

Cited by: 41

Related to: 10