Work

Aufbau des Markencommitment in Abhängigkeit des Mitarbeiter-Marken-Fits

Year: 2009

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-8744-0_8

Authors: Franz-Rudolf Esch, Kristina Strödter

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1573169768

FWCI: 17.8

Cites: 73

Cited by: 21

Related to: 10