Work

Languages and Global Marketing

Year: 2010

Type: other

DOI: 10.1002/9781444324068.ch21

Author: Helen Kelly‐Holmes

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1573201424

Cites: 46

Cited by: 22

Related to: 10