Work

The Application of Awareness and Acceptability from the 4A's of Marketing in The Potential Buyer of Green Product

Year: 2015

Type: article

Study design: Observational Study

Source: European Journal of Business and Management

Authors: Yolanda Soedibyo, Ronald Ronald

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W1573416483

FWCI:

Cites: 12

Cited by: 1

Related to: 10