Work

Wandel im Verbraucher- und Käuferverhalten

Year: 2014

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-02437-6_5

Author: Raimund Wildner

Institution: GfK (Germany)

Language: German

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W157387985

FWCI: 3.496

Cites:

Cited by: 8

Related to: 10