Work

The moderating role of Hofstede’s cultural dimensions in the customer-brand relationship in China and India

Year: 2015

Type: article

Study design: Observational Study

Source: Cross Cultural Management An International Journal

DOI: 10.1108/ccm-10-2013-0150

Authors: Won-Moo Hur, Seongho Kang, Minsung Kim

Institutions: Pukyong National University, Chosun University, Inha University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1574023587

FWCI: 11.58

Cites: 87

Cited by: 42

Related to: 10