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Proactive Involvement of Consumers in Innovation: Selecting Appropriate Techniques

Year: 2008

Type: book-chapter

Source: Series on technology Management

DOI: 10.1142/9781848167001_0006

Authors: KAREN L. JANSSEN, BEN DANKBAAR

Institution: Radboud University Nijmegen

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1574633004

FWCI: 3.675

Cites: 37

Cited by: 13

Related to: 10