Work

The new strategic brand management: creating and sustaining brand equity long term

Year: 2005

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.42-5362

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1574682103

Cites:

Cited by: 1,609

Related to: 10