Work

Direct Mail Credit Card Solicitation of College Students

Year: 2006

Type: article

Study design: Observational Study

Source: Services Marketing Quarterly

DOI: 10.1300/j396v27n04_02

Authors: Mary Beth Pinto, Phylis Mansfield

Institution: Pennsylvania State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1575314837

FWCI: 1.175

Cites: 9

Cited by: 9

Related to: 10