Work

Advertising communications & promotion management

Year: 1997

Type: book

Source: McGraw-Hill eBooks

Authors: John R. Rossiter, Larry Percy

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1575645812

FWCI: 25.75

Cites:

Cited by: 429

Related to: 10