Work

Investigación en marketing

Year: 1994

Type: article

Source: Dialnet (Universidad de la Rioja)

Authors: Enrique Carlos Díez de Castro, Francisco Javier Landa Bercebal

Language: Spanish

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W157620265

FWCI: 0.941

Cites:

Cited by: 13

Related to: 10