Work

Consumer Response to Logo Shape Redesign: The Influence of Brand Commitment

Year: 2006

Type: article

Source: D-Scholarship@Pitt (University of Pittsburgh)

Author: Michael F. Walsh

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1576251296

FWCI:

Cites: 39

Cited by: 9

Related to: 10